Slawek Michalt, Bernhard Stein (Gestaltung)
Krieg der Zeichen (War of the Signs)
Verlag Hermann Schmidt Mainz
When discussing media communication, one usually thinks about print and online formats and forgets about the significance of yet another information medium: “public space.” And this despite the fact that our urban spaces are steeped in a veritable war of the signs, a battle between poster walls and media façades, logos and signage, graffiti, shop, traffic and information signs. A war that simultaneously captivates and leaves us speechless, but also provides a certain cultural identity. All of this unfolds largely without us being consciously aware of it. The recently published “Krieg der Zeichen” (War of the Signs) offers a complex look at the power of signs, from information and orientation to the battle for the client.
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