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Sustaining Creativity

Psychology for designers
Sustaining Creativity

Frank Berzbach, Kreativität aushalten, Verlag Hermann Schmidt Mainz.

Frank Berzbach
Kreativität aushalten
Verlag Hermann Schmidt

Ideas stream forth in constant competition with the espresso machine; deadlines and client talks determine the course of the day – and increasingly the evening and night time hours too.  Ever more frequently social relationships take a back-seat to those with the client – who wants more and more, wants it faster and – most importantly – always wants something different.    
With his book, psychologist and media professor Frank Berzbach sets out to help designers approach their daily lives in a meaningful way. He addresses the concerns of freelancers, the pitfalls of team work, and the treacherous nature of non-verbal communication. 


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