Sandu Publishing Co.
Big Brand Theory
Gingko Press, Berkeley, CA (USA)
Big Brand Theory is an illustrated guide to branding projects and brand communication campaigns, a compilation of examples presented in detail and accompanied by a rich repertoire of images drawn from case studies of such major commercial brands as Adidas, Nike, Starbucks, H&M, Levi's and Lacoste.
Each individual concept is examined from every angle, from the idea to the slogan and the packaging, as well as being accompanied by a detailed description of the individual elements that contribute to defining the branding strategy adopted.
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The best branding campaigns conducted by leading international corporations in recent years
Sandu Publishing Co., Big Brand Theory, Sandu Cultural Media.
CONSTELLATION SNOW
C. SOHO INDIGO SPECIALI FSC